14 Ways to Improve Conversions For Your Business

Have you been trying to figure out how you can get the best results out of your conversion rate? One of the best things to do is to keep things simple, yet short and sweet.

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Have you been trying to figure out how you can get the best results out of your conversion rate? One of the best things to do is to keep things simple, yet short and sweet.

Read on to find more ways on how you can improve conversions for your business.

Be Persuasive

Copywriting is a skill that all online business owners should master. Be it in writing PPC ads to writing sales letters, copyrighting is one of the important techniques you need to boost conversions.

Social Proof

Communicate and post proof or testimonials or reviews of your product to build trust with potential customers.

Professionally created videos that demonstrate the use of your product will often improve responses and conversions.

Optimize Your Website

Use multi-variant testing software such as Google Optimizer. Google optimizer allows you to increase the value of your existing websites and traffic without spending money.

This tool tests and optimizes site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

User Testing Your Website

You can request someone in your target demographic to navigate your site for the first time and record their observations. The point of this is to let yourself understand how to see the site through the eyes of others.

Email marketing campaigns

Follow up with your buyers’ or prospects’ list by seeking feedback, their expectations and any questions they might have for you. You could use e-mail automation software such as Mailchimp, Aweber, or GetResponse.

Create demonstration videos

Professionally created videos that demonstrate the use of your product will often improve responses and conversions.

Quick and/or free shipping

For physical products, offer next-day shipping: Companies have tested and found that offering next-day shipping of products boosts conversion rates.

Conduct split tests

Split tests help business owners understand how visitors are looking at and clicking on things on the website.

Create two different versions of a page and launch them at once with split testing and get concrete answers on what works and what doesn’t.

Add audio to your website

Including an audio on your website have been found to increase conversions. Content examples of good audio clips include introducing your product briefly, play a recorded teleconference call, or interview and etc.

Run live support on website/Chatbot marketing

If your finances permit, hire operators to actively interact with visitors and prospects by running a live support button on your website.

Conversions tend to increase because live operators are able to answer visitors’ queries promptly. You could also set up chatbots for automated responses.

Tier pricing

Different customers have different financing needs. Some may be looking for a bargain, and others may be looking for the best that money can buy. Hence, offering premium options makes sure that different customers pay for what they want to get, helping in boosting conversions.

Include product images

People might feel insecure buying products online because everything is virtual. Including product images increases the credibility of the seller, letting the potential customer know that such a product exists thus increasing conversion rates.

Simplified purchase process

Your checkout process might seem secure. However, if the checkout process requires too many steps or too much information, chances are greater that your customer could change their mind.

Call-to-action

Make sure your call to action is clear, concise and obvious. This helps boosting conversion rates of your product/service.

These are a few tips one can follow to boost your business, product or service marketing. If you need help with marketing solutions, do not hesitate to get in touch with us!

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