Social Media : What Works in 2019?
Since the landscape, contents and trends constantly change, there is always a need for businesses to stay up-to-date so that they can utilize the best strategies for such type of content marketing.
By NICK JOHNSON
There is no denying that social media has become the hub of content marketing. With over 3 billion of the world’s population using some form of social media, it’s importance as a platform to reach the market cannot be understated.
As the years pass, each development is upgraded- including social media. Since the landscape, contents and trends constantly change, there is always a need for businesses to stay up-to-date so that they can utilize the best strategies for such type of content marketing. As of 2019, these features of social media are likely to remain the most influential.
A majority of the social media platforms are visual in nature. Visuals are the best way to intrigue your audience. There has been a steady rise in the popularity of video marketing such as YouTube. Short videos, long videos, stories and even live streams help businesses increase their interaction with the market, gain more popularity and promote their product or service successfully. It results in great conversions for your brand or business.
Social media marketing is primarily done through influencers. Influencer marketing is usually in the form of paid sponsorships, whereby they can recommend a product or service to their millions and thousands of followers resulting in a massive spike of sales for businesses. While its best to partner up with influencers who have a large sum of followers, so that they can connect you to a larger market, it is also worth investing in micro-influencers. They, too, provide access to tens of thousands of people across the globe –something you would not have had before.
Through the use of various AI features, content marketing on social media has become all the more effective. Through the use of chatbots, AI can help to offer additional customer support, predict potential consumer actions and help drive traffic to the business page or profile.
Through bots and AI, businesses can also acquaint themselves with the kind of content that consumers expect and like –allowing content marketing to become much more specific and effective.
Throughout the years, there has been a certain level of distrust that is placed on businesses that operate over the internet. As such, incorporating transparency in marketing campaigns over social media is imperative for all businesses. Only when feelings of trust and reliability as nurtured with your social media market is when you will see actual conversion rates and growth in business popularity.
Effective Utilization of Social Proof
Social proof is a concept that applies to social media in particular. More often than not, when people are confused about how they should act to a particular post, they will just follow the actions of others. This is rooted from the assumption that, since they are able to come to a decision, they know more. This is a great way through which businesses can validate the quality of their product, service, prices, return on investment and the like. The more people engage with your content, the better your brand’s popularity.
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