Storytelling: How Your Business Can Make The Most of It

Storytelling: How Your Business Can Make The Most of It?

With so much competition out there, business needs to be able to refine their content and take it to the next level. This is the best way to actually engage with the audience and make the most out of their promotion, marketing, and sales.

By NICK JOHNSON

What does it mean to tell a story, and why does it matter?

Every day, we are all constantly bombarded by marketing content. We browse the web, scroll down our social media feed, drive around town, walk the streets…advertising is everywhere.

With so much competition out there, business needs to be able to refine their content and take it to the next level. This is the best way to actually engage with the audience and make the most out of their promotion, marketing, and sales.

The best way for marketers to get people to care is to tell a story. Keep reading to learn more!

The importance of storytelling in marketing

Marketing is really all about reaching out to people and get them to check out whatever you’re promoting. Do you want them to buy your product? Do you want them to read an article you’ve written?

The best marketers use storytelling as a way to really connect with people. We all watch movies, read books, and love narratives that give us something positive in return.

Don’t just tell them to click on a link or press “like” your content: give them a real reason to do so!

Tips to come up with storytelling ideas

Coming up with storytelling ideas can be challenging, but it’s all about the angle. The first question you should ask yourself is: “Why would people care?” Try and look at what you do from an outside perspective.

This can be the best way to realize the full potential of the story behind your product or service.

Another great idea is to connect with timeless values.

As they say, some classics never get old, and people always love to hear uplifting stories of success, especially if it’s about underdogs rising!

We all love to hear about how Steve Jobs started an empire (Apple) from his garage! These kinds of narratives are embedded deeply in our culture and imagination.

Here are some real-life examples of businesses that have increased revenues by incorporating storytelling into their business.

One of the most famous examples of businesses using storytelling techniques as a way to boost their marketing and success is definitely Starbucks.

The internationally renown coffee company launched a specific line of fair trade coffee products.

In order to promote the coffee, they told the story of the farmers, producers, and harvesters who actually grow this coffee in their country. By showing people what happens behind the scenes with a compelling narrative.

Starbucks gave its customers a reason to care about this product.

Now that they know the story, people aren’t buying a simple cup of coffee. They’re buying an emotional connection…a story about something they care about!

Develop your brand story with our innovative campaigns!

 

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