The Best Tips About Email Marketing You Will Read This Year

As with any type of marketing efforts, email marketing involves a great deal of time and resources to ensure the marketing campaign is effective. Reports suggest that the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%. 

As with any type of marketing efforts, email marketing involves a great deal of time and resources to ensure the marketing campaign is effective. Reports suggest that the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%.

However, email marketers need to know the average open and click-through rates for their specific industry instead of basing it on the overall average rates because it varies per industry.

How can you implement an effective email marketing strategy to ensure that your business, goals are being met? 


Read on to find out more about e-mail marketing tactics and hacks that will help you reach your marketing goals.

The 7 Strategies You Can Use For An Effective E-mail Marketing Campaign

Email marketing is a cost effective way to advertise your business, but requires some thought when it comes to planning and execution.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis.

Know Your Target audience:

One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience. You need to have a well-crafted customer persona and be familiar with their interests and behaviors. Nothing could be worse than marketing to an audience with little to no interest in your products/services.

This is really, really important . Like, crucial to your e-mail strategy. You are much more likely to generate sales and conversions when you pitch to prospects who would be interested in your product or service.

One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience.

You need to have a well-crafted customer persona and be familiar with their interests and behaviors. Nothing could be worse than marketing to an audience with little to no interest in your products/services.

Write well-crafted copy.

This is really, really important Like, crucial to your e-mail strategy. You are much more likely to generate sales and conversions when you pitch to prospects who would be interested in your product or service.

Hire an e-mail strategy professional:

It is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals.

However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

Be aware of anti-spam laws:

In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each email account to determine which messages are spam and which ones are legitimate.

For this reason care should be taken to ensure all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services.

Use newsletters, contests and events as part of your email marketing efforts:

Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery.

The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.

Visual Marketing:

You can make an email marketing strategy effective by including more visual content. This makes them appealing and increases the likelihood they will be read,

Images can relay information faster and more effectively than words alone using less space than text would. In fact, the human brain will process visual information 60K times faster than text.

Combine With other forms of advertising:

You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

While it is possible that not all of these strategies will be effective for your business, you will likely find one option which complements your email marketing strategy and helps you to achieve your business related goals.

Alternatively, you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media.

In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often.

For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Like what you read? Subscribe and share!!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Get Your FREE Marketing Assessment Today!

Receive the latest news

Subscribe To Our Weekly Newsletter

The Content Bz.

All Rights Reserved © 2019-2020

the-best-tips-about-e-mail-marketing-you-will-read-this-year